"There's just a tremendous amount of craftsmanship between a great idea and a great product.
As you evolve that great idea, it changes and grows. It never comes out like it starts, because you learn a lot more as you get into the subtleties of it. And you also find there are tremendous trade-offs you have to make...
Designing a product is keeping 5000 things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently."
Steve Jobs: The Lost Interview from 1995 (2012)
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